WINNER of the 2020 EX Award Best B to B Conference or Event Environment
Experiential Design is an incredibly broad term that encompasses several disciplines, but it is essentially the art and science of shaping the customer experience. Whenever someone interacts with your product or service, he or she forms an impression. Good experiential design influences this impression.
Environmental Graphic Design embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of creating experiences that connect people to place.